Executive Summary

Tubby’s is a bold, female-founded South African wellness venture transforming Africa’s rich botanical heritage into high-impact, health-forward products—from CBD-infused teas to functional foods and regenerative farm experiences. With successful exports to Australia and local market traction, Tubby’s blends wellness innovation, ethical sourcing, and rural regeneration into a scalable business model. The company is positioned to acquire and develop a flagship Johannesburg property as its manufacturing anchor, export base, and eco-tourism hub. This site will solidify Tubby’s leadership in botanical extraction and CBD wellness infrastructure, creating local jobs and global visibility. Rooted in excellence, authenticity, and Africa-first development, Tubby’s is building a vertically integrated platform that redefines how African botanicals are cultivated, processed, and shared with the world. Tubby’s seeks $2-3M in grant and impact investment to acquire land, retrofit production facilities, and scale export-ready CBD and botanical wellness products. We prioritize non-dilutive grants and flexible, milestone-based impact capital aligned with rural regeneration and female entrepreneurship. Tubby’s is led by a complementary leadership duo: Dillan and Beulah, whose combined strengths ground the company in both innovation and operational excellence. D Lawrence is the co- founder and behind Tubby’s. With a sharp strategic mind, Dillan has driven the brand’s expansion from a grassroots idea to an export-ready venture with traction in the international CBD wellness market. His ability to engage government stakeholders, navigate compliance-heavy sectors like cannabis, and forge pathways into agri-innovation and eco-tourism makes him instrumental in Tubby’s growth and positioning. Dillan brings a strong focus on vision, funding strategy, and long-term partnerships, especially with public-sector and development agencies. B Maitland complements this with deep expertise in finance, operations, HR, and production leadership. Her ability to manage teams during high-pressure production cycles, maintain operational flow, and build strong client relationships makes her indispensable to the day-to-day success of Tubby’s. She is also highly experienced in sustainable rural enterprise, public-private partnerships, and the grant funding ecosystem. Beulah’s strategic insight and commitment to ethical sourcing and female-led empowerment are key drivers behind Tubby’s social impact model. Together, Dillan and Beulah form a resilient, purpose-driven team steering Tubby’s through its pivotal growth phase. Their combined experience in strategic innovation, financial discipline, and values-based leadership is positioning Tubby’s as a standout African brand in the botanical wellness, CBD, and regenerative agro-tourism sectors. Although monthly revenues are not yet consistent, the reactivation of an on-site B&B and small-scale herbal product sales locally are planned to generate early cash flow within 12 months post-investment. Operational costs have been tightly managed, with focus on product innovation and export readiness. Financial discipline is foundational, and Tubby’s plans to reach breakeven by year two after acquisition and facility build-out. The company is building a vertically integrated ecosystem spanning cultivation, extraction, manufacturing, and eco-tourism, positioning for strong revenue growth as African and global wellness markets expand. Our prior experience with export logistics and regulatory approval reduces execution risk. We have developed a comprehensive roadmap targeting cash flow generation from multiple streams by Year 2, with profitability expected by Year 3 as operations scale. The global botanical wellness market is estimated to grow at a CAGR exceeding 7% through 2030, driven by rising consumer demand for natural health products, CBD wellness, and functional foods. Africa is emerging as a key supplier of high-quality botanicals and hemp, benefiting from rich biodiversity and growing global interest in indigenous healing traditions. Within South Africa, regulatory frameworks for cannabis and CBD products are evolving, creating opportunities for compliant, ethical operators to capture market share both domestically and in export markets like Australia, Europe, and the US. The convergence of wellness tourism with agricultural production opens additional revenue streams and investor interest. Tubby’s niche focus on botanical extraction combined with regenerative agriculture and eco-tourism positions it uniquely to capitalize on this growth. The company’s early export success demonstrates both product quality and market readiness. As consumer preferences shift towards sustainable, female-led, and African-sourced wellness brands, Tubby’s addresses multiple demand vectors — health-conscious consumers, impact investors, and rural development agencies — with a fully integrated production-to-market model. The intersection of food, health, and tourism markets in South Africa and across the continent provides a diversified and resilient growth pathway, reducing risk while maximizing impact and revenue potential.