Executive Summary

Aubèe Technologies is Africa’s first Maternal Legacy Tech company, offering premium breastmilk freeze-drying, traceable cold-chain logistics, and maternal wellness services. Designed to empower working and wellness-conscious mothers, Aubèe ensures their breastmilk can be safely preserved for up to 3 years—without compromising health or career. Through its Élaya Wellness Hub, Lunaria Café, and lab-driven milk preservation platform, Aubèe delivers dignity, flexibility, and science-backed care. The business seeks $1–1.5 million in seed funding to operationalise its Cape Town-based Phase 1 facility, including a small-batch clinical-grade lab, client collection network, and integrated wellness hub. Breakeven is projected in 12–18 months with scalable, recurring revenue through tiered service models. Seeking $1–2M seed funding for Africa’s first breastmilk freeze-drying lab and maternal wellness hub. Capital will fund lab build, staffing, logistics, and regulatory setup with breakeven in 12–18 months and scalable recurring revenue. Thato J. Mokotjo – Founder & CEO Legacy-focused maternal health advocate, operations strategist, and founder of L’Origine Group. Dorcas Mokotjo – Clinical, Maternal Wellness & Safety Oversight Occupational Health & Hygiene Manager with over 15 years of industry expertise. Vuyani Kwanini & Njabulo Tshabalala – Legal & Compliance Counsel In-house legal expert, overseeing SAHPRA, DoH, and business compliance. Anele Makhuby – Nutrition, Dietitian & Food Technology Advisor Food Tech consultant with maternal nutrition experience and 2x mom. Jabu Makhubu - Systems Architect Systems Manager at a Telecoms company with 5 years experience Pre-Revenue: Business is pre-operational. Revenue Projections: Year 1: ~R9.6M ($500k+) Year 2: ~R15M Year 3: ~R22M EBITDA Margins (Projected): 30%+ by Year 2 Break-Even: Projected within 12–18 months post-launch Revenue will be driven by high-margin services: freeze-drying (R1,200–R2,000 per client), wellness services, Élaya memberships, storage subscriptions, and bespoke product tiers. Across South Africa, approximately 900,000 babies are born each year—a statistic that reflects a consistent, growing demand for maternal services. Yet, only 32% of mothers exclusively breastfeed until 6 months, despite global and national health recommendations. The underlying reasons are not a lack of desire, but a lack of support infrastructure. Breastfeeding and postpartum support in South Africa is broken. More than 35% of breastmilk expressed by working mothers is discarded, largely due to poor cold-chain storage, inflexible work schedules, power outages, and inadequate guidance on milk preservation. With many mothers returning to work within 3 months postpartum, the gap between intention and ability grows wider. At the same time, middle-class mothers (earning R20,000–R80,000/month) represent a powerful and underserved demographic. They are digitally literate, wellness-conscious, and actively seeking maternal care solutions that match their lifestyles. This group alone represents over 700,000 women annually, many of whom are burdened by “mom guilt” and forced trade-offs between career and caregiving. Globally, the FemTech sector is valued at over $60 billion, yet sub-Saharan Africa accounts for less than 1% of that innovation. Maternal wellness in Africa is still largely addressed through reactive care models—focused on treating complications rather than supporting wellness, flexibility, and long-term planning. Aubèe Technologies is first-to-market in South Africa with a clinical-grade, small-batch breastmilk freeze-drying lab integrated into a postpartum wellness hub. This combination of regulated preservation, emotional care, and science-backed postpartum support is unheard of across the continent. By offering tiered, accessible services—ranging from milk freeze-drying to Élaya wellness memberships, Lactation Café sessions, and future product lines—Aubèe is positioned to dominate a whitespace in maternal care. With projected expansions into corporate wellness packages, NICU partnerships, and eventual SADC rollout, Aubèe is not just tapping into a market—it is defining one. The emotional resonance, regulatory advantage, and premium positioning create a strong moat around a service with massive demand, deeply personal relevance, and very little direct competition.