Executive Summary

1. Project Overview AVEH is launching the transformation of an exceptional palace in the Palmeraie of Marrakech into a flagship luxury boutique hotel and lifestyle destination. With 11,000 m² of gardens and 3,000 m² of existing buildings, the site offers rare volumes and unmatched development potential. The project merges high-end hospitality, immersive gastronomy, wellness, and event hosting in a fully integrated destination. We are raising €3M in Phase 1 to renovate and operate the property, and will open Phase 2 to selected investors for a €12M real estate acquisition and villa extension. 2. About AVEH Founded by David Coulomb, former chef at Yannick Alléno and Cheval Blanc, and Lucille Gallien, hotel development specialist with experience at La Fondation, Accor, and Pierre & Vacances, AVEH combines culinary excellence with operational and strategic hospitality development. Our track record includes projects with Dior, LVMH, Roland Garros, and the Cannes Lions. Our positioning: “high-end, human-scale, culturally immersive hospitality.” Places to live, not just stay: Each space is designed to spark emotion, comfort, and connection. Fusion of arts: Hospitality meets gastronomy, wellness, and local culture. Luxury with authenticity: French precision meets Moroccan soul. 4. The Palais Concept A rare and fully operational estate in Marrakech's most iconic natural setting. The renovated site will include: 20 luxury rooms and suites (some with private pools) Signature Franco-Moroccan restaurant 200 m² spa and wellness center 200 m² fully equipped gym + boxing ring Rooftop with panoramic views for yoga, DJ sets, and cocktails 250 m² seminar/event space for up to 600 guests It’s a hybrid model between hotel, private estate, gourmet retreat, and events venue. 5. Why Marrakech – Why Now? +20% tourism growth in 2024 vs. 2023 (already a record year) 72% average occupancy rate in Marrakech (20 points above national average) Strong fiscal advantages, notably corporate income tax exemptions on foreign revenue 2030 FIFA World Cup host country, boosting international traffic and infrastructure 6. Competitive Advantages of the Palais 11,000 m² private park: A rare capacity for large-scale events (weddings, retreats, seminars) 10 rooms + 4 lodges + 2 tents + 1 private villa (current layout) Wellness-focused: Spa, hammam, gym, treatments, frozen sensory experience Event-ready: Modular event spaces, panoramic rooftop, catering, and full-service offer Exclusivity: Only a few properties in the Palmeraie combine size, services, and intimacy 7. CSR & Sustainable Commitments Seasonal menus, zero-waste recipes, and local sourcing Responsible selection of materials (ceramics, recycled glass) Digitalized inventory tracking and waste reduction tools Ongoing training for local teams, with a focus on durability and positive social impact 8. Fundraising Plan – Phase 1 (€3M) To support the “Metamorphosis of the Palais”: 🔧 Renovations (€1.9M) 150 m² Spa 150 m² Gym with boxing ring 150 m² seminar/event space Renovation of 17 rooms Addition of 3 luxury tents Rooftop renovation (400 m²) Gardens and professional kitchen 💶 Working Capital (€500K) Initial operational expenses and gradual ramp-up 📦 Launch Stock (€150K) Raw materials, spa and room cosmetics, equipment 📣 Marketing & Sales (€450K) International campaigns, OTA partnerships, recruitment of a senior sales manager 💰 Investment Entry Ticket: €100K per investor (club deal structure) 9. Phase 2 (€12M) – Ownership & Villa Extension Buy the walls of the current Palais: Secures asset value and long-term control Acquire adjacent 4-hectare land: Seamless expansion for future development Build 10-12 luxury villas: Each with private pool, designed for privacy and high rental yields These villas will be integrated with Palais infrastructure and benefit from premium services (room service, spa, private coaching, etc.), meeting the rising demand for private, high-end, service-inclusive residences. 10. Targeted Investor Profile We are seeking visionary investors aligned with our values of luxury, sustainability, experience-driven hospitality, and long-term value creation. Investors will benefit from: Direct participation in a premium real estate asset Attractive returns from diversified revenue streams (rooms, F&B, events, wellness, villas) A lifestyle investment aligned with ESG principles Let’s build together one of Marrakech’s most iconic destinations.