Executive Summary

Penc’ho Enterprises (Pty) Ltd is a family-owned private conglomerate based in Maseru, Lesotho. Founded in 2019 by Peshoane Nchoba, an agriculture teacher and visionary entrepreneur, the company’s purpose is to build sustainable businesses rooted in care for people, the environment, and future generations. The company operates in agriculture, food processing, and retail distribution. Company: Penc’ho Enterprises (Pty) Ltd Investment Type: Equity (Ordinary Shares) Total Capital Sought: $1m Equity Offered: 1,000,000 ordinary shares (24.4% of total equity) Share Price: M1.00 per share Minimum Investment: M1,000 (1,000 shares) Valuation: Pre-money valuation of $237,141 Market Overview Penc’ho Enterprises (Pty) Ltd — “The Value of Care” 1. The Opportunity Lesotho’s agribusiness sector stands at a transformative crossroads. Despite fertile lands and a workforce rooted in farming, the nation still imports over 70% of its food, primarily from South Africa. This imbalance creates an enormous opportunity for homegrown enterprises to lead a new wave of agricultural independence, food security, and industrial growth. Penc’ho Enterprises is strategically positioned to capitalize on this shift — bridging the gap between local production and national demand through a vertically integrated business model that combines farming, food processing, and distribution. 2. Industry Landscape Agriculture remains Lesotho’s largest employment sector and a critical component of its economic resilience. With rising concerns about food imports, price volatility, and supply chain disruptions, the demand for reliable, locally sourced, and processed food has never been higher. The government’s National Strategic Development Plan (NSDP II) further reinforces this momentum, emphasizing food security, value addition, and private-sector–driven agribusiness growth. 3. Market Demand Drivers • Food Security Pressure: Population growth is increasing demand for locally available and affordable food. • Import Substitution: Dependence on foreign food supply highlights a major local production gap. • Policy & Partnership Support: Favorable government initiatives and potential for donor collaboration. • Urban Market Expansion: Maseru and other towns are driving demand for processed and packaged foods. • Cultural Shift Toward Local Brands: Consumers increasingly prefer trusted, community-based producers. 4. Target Segments • Retail Consumers: Households seeking fresh, locally produced food products. • Institutional Buyers: Schools, hospitals, and public food programs. • Retail & Wholesale Distributors: Vendors and shop owners across Lesotho. • Farmers & Agro-Dealers: Through input supply and technical support. 5. Competitive Advantage • Vertical Integration – controlling production, processing, and distribution for consistent quality and profit margins. • Brand Trust – rooted in “The Value of Care,” symbolizing community, quality, and sustainability. • Scalable Operations – structured governance and professional management enabling national reach. • Diversified Portfolio – reducing risk and ensuring year-round income streams. 6. Market Size & Growth Potential Lesotho’s agri-food market is valued at over M2.5 billion annually, with room for significant domestic capture. As consumer demand rises by 4–6% per year, Penc’ho is positioned to secure a leading share of this growth — transforming agricultural care into commercial value. 7. Strategic Vision • Expand farming and agro-processing capacity nationwide. • Develop Lesotho’s first fully integrated agro-retail distribution chain. • Become a regional supplier to border districts and export markets. • Deliver sustainable returns to investors through growth anchored in care, trust, and innovation. In Summary Penc’ho Enterprises represents more than an investment — it’s a stake in Lesotho’s agricultural future. Rooted in care. Growing in value. Built for impact.