Executive Summary

Overview Webtegrity is a rapidly growing digital solutions company specializing in end-to-end business services including website and mobile app development, digital marketing, branding, and business process automation. We provide comprehensive digital transformation services to small and medium-sized enterprises (SMEs) and startups, empowering them to thrive in the digital age. Our solutions are tailored to meet the unique needs of businesses in sectors such as retail, logistics, professional services, and e-commerce. Mission Our mission is to help businesses leverage the power of technology to create impactful digital experiences that drive growth, streamline operations, and enhance customer engagement. We aim to be the go-to partner for businesses looking to transform their digital strategies with scalable, user-centric solutions. Services Offered Web & App Development: Custom websites and mobile apps that are responsive, scalable, and user-friendly. Branding & Design: Full-service creative solutions, from logo design to complete corporate identity. Digital Marketing & SEO: Comprehensive strategies for driving traffic, increasing online visibility, and growing digital customer bases. Business Process Automation: Solutions that optimize workflows, improve efficiency, and reduce operational costs. Webtegrity is seeking a $250,000 USD investment for a 20% equity stake based on a $1,000,000 USD pre-money valuation. Funds will support product development, marketing, team expansion, tech infrastructure, and geographical growth. 1. Mpoyi Mpinga – Co-Founder & Head of Sales and Marketing Role: Mpoyi is the Co-Founder and Head of Sales and Marketing at Webtegrity. With extensive experience in business development, sales strategy, and digital marketing, Mpoyi is responsible for overseeing all sales and marketing efforts, driving client acquisition, and expanding Webtegrity’s brand presence in the market. Background: Mpoyi has a diverse background in business strategy, sales leadership, and marketing across multiple sectors. As the Managing Director of Cape Cleaners, he honed his leadership and customer relations skills. Mpoyi’s deep understanding of the market and his expertise in driving growth make him a critical part of the leadership team at Webtegrity. 2. Nile Toke Toke – Head of Technology and Innovation Role: Nile is the Head of Technology and Innovation at Webtegrity. With a strong background in cutting-edge technology and digital solutions, Nile leads our technical team to ensure that we are at the forefront of digital innovation. He is responsible for managing the development of all technical projects and ensuring that Webtegrity’s solutions are scalable, secure, and innovative. Background: Nile brings years of experience in technology development and innovation. He has a track record of working with startups and established companies to integrate the latest tech trends into practical solutions. His passion for technology and problem-solving drives the company’s ability to deliver high-quality digital solutions to our clients. Webtegrity is currently in its early growth phase and has not yet reached significant sales milestones. As a startup, we have focused primarily on refining our service offerings and building a solid foundation in terms of technology, infrastructure, and brand recognition. Although sales are not at the levels expected for a fully established company, we have seen gradual traction and early interest from potential clients across various sectors, including web development, app development, business automation, and digital marketing. Current Financial Status As of now, Webtegrity's revenue is modest. We are still in the phase of acquiring initial customers and establishing recurring business. Our revenue model is primarily based on project-based fees for development services and retainer-based contracts for ongoing digital marketing and business process automation services. Like most startups, our expenses are relatively high due to initial investments in technology, talent acquisition, and marketing efforts. We've been able to keep costs manageable by maintaining a lean operational structure and focusing on strategic partnerships. Webtegrity has not yet reached profitability. The focus is on expanding our customer base and investing in long-term growth. We expect that with the funds raised from this investment, we will be able to scale operations effectively, which will lead to an increase in both revenue and profitability over time. With the proposed investment of $250,000 USD, Webtegrity aims to significantly boost sales by expanding our client base through targeted marketing campaigns and improved service offerings. Our goal is to increase sales by 30%-50% year-over-year as we scale our operations and expand into new markets. In the next 12 to 18 months, we anticipate that the company will experience rapid growth, especially as we deploy enhanced marketing strategies, expand our workforce, and roll out new offerings. We aim to position Webtegrity as a leader in the digital services sector, delivering both custom solutions and scalable products to businesses of all sizes. Although Webtegrity is not yet making significant sales, we are confident that with the proposed investment and strategic focus, we will be able to drive the business towards substantial growth. Our long-term vision is to become a leading provider of digital solutions, and we are committed to achieving this goal by increasing sales, expanding our client base, and diversifying our revenue streams. Webtegrity operates within the digital services and technology solutions sector, which is experiencing rapid growth. This market is driven by businesses' increasing reliance on digital technologies to optimize operations, reach customers, and improve efficiency. The demand for web development, mobile app development, business process automation, and digital marketing solutions is expanding globally, presenting significant opportunities for Webtegrity to scale and tap into a diverse client base. Market Trends Companies across industries are undergoing digital transformation to streamline operations, improve customer experiences, and stay competitive. Businesses are increasingly investing in web development, customized software solutions, automation tools, and digital marketing services. Mobile and Web Apps: The global demand for mobile applications continues to rise, driven by the growing adoption of smartphones and the increasing reliance on mobile-first experiences. Businesses need seamless mobile and web applications to engage their customers, leading to a continuous demand for development services. Business Process Automation: Automation of business processes is gaining momentum as companies look for ways to improve efficiency and reduce operational costs. Tools that automate workflows, improve decision-making, and enhance collaboration are becoming essential for businesses. The rise of e-commerce has led to a surge in demand for custom web development services. Retailers, service providers, and businesses across sectors are seeking advanced, user-friendly platforms to sell their products and services online. Webtegrity targets businesses of all sizes, across a variety of industries, seeking to leverage technology for operational growth and enhanced customer engagement. Our primary target markets include: These businesses are actively looking to invest in affordable yet high-quality digital services such as websites, mobile apps, and marketing solutions to remain competitive and grow their customer base. Startups often require custom digital solutions for their unique needs, including scalable mobile apps, web applications, and automation tools. We are well-positioned to cater to their specific requirements, offering affordable and innovative solutions. Established Enterprises: Larger organizations often need specialized solutions like business process automation, advanced website development, and complex digital marketing strategies to streamline operations and improve customer engagement. E-commerce Companies: With the e-commerce boom, Webtegrity provides tailored solutions for businesses seeking to build, enhance, or optimize their online stores to improve customer experience and increase sales.