Executive Summary

Simply Group is an import and logistics business based in Cape Verde, focused on supplying high demand goods into a market with limited local manufacturing and strong reliance on imports. The company sources products from the United Kingdom, Europe, and Turkey, supplying the hospitality, construction, and property sectors. Initial traction is centred around supplying hotel groups with essential items such as towels, bedding, and linen, where there is immediate and ongoing demand. The business model is based on securing competitive supply pricing, importing at scale, and distributing locally with strong margins. The opportunity is driven by rapid tourism growth on the island of Sal, combined with supply chain inefficiencies that create consistent stock shortages. Simply Group is positioned to become a reliable procurement and logistics partner, with a clear pathway to scale through bulk purchasing and structured import cycles. Seeking €75,000 to €300,000 in debt or trade finance to fund bulk imports of hotel textiles and essential goods. Capital will be used to purchase full container loads, improving margins and enabling rapid fulfilment of confirmed demand from hospitality clients. The business is led by Simon Wardle, Founder and Managing Director, with extensive experience in procurement, logistics, and multi company operations across the United Kingdom and international markets. Simon has built and operated businesses in construction supply, e commerce, and service industries, with a strong focus on supply chain management, cost control, and commercial growth. His experience includes sourcing from global manufacturers, managing logistics networks, and scaling operations under cash flow constraints. The wider team includes operational and customer support functions across the United Kingdom and Cape Verde, with capability in administration, logistics coordination, and supplier management. The structure is lean, allowing the business to remain agile while scaling through strategic investment. The business is in its early growth phase, with revenues driven by initial supply contracts and trading activity within Cape Verde. Demand has been validated through direct engagement with hotel groups and developers, with a clear requirement for consistent supply of essential goods. Current performance is constrained by working capital rather than demand. The ability to purchase in bulk and secure container level shipments is expected to significantly improve margins and revenue scale. The focus is on building repeatable import cycles, increasing order volumes, and strengthening supplier terms. The business model is designed to generate strong cash flow through structured purchasing and resale of high turnover goods, with clear visibility on demand from key sectors. Cape Verde is a growing tourism driven economy with increasing demand for imported goods across hospitality, construction, and infrastructure sectors. The island of Sal is a key hub for international tourism, with continued hotel development and expansion creating sustained demand for operational supplies. Local production is limited, resulting in a heavy reliance on imports. This creates inefficiencies in supply chains, including inconsistent availability, high costs, and long lead times. Businesses operating locally require reliable partners who can source internationally and deliver consistently. Simply Group is positioned within this gap, acting as a central procurement and logistics partner. The broader market opportunity is supported by Cape Verde’s strategic ambition to develop as a mid Atlantic logistics hub, with increasing connectivity to Europe, Africa, and the Americas.