Executive Summary

BONN Identity enterprise, established in 1995 and headquartered in Okaishie, Accra, is a reliable supplier of flour, sugar, and margarine to small retailers, bakeries, and individual households. Our mission is to provide high-quality flour products to individuals, bakeries, and food establishments, while building strong relationships and delivering exceptional customer service. Our business aims to become a leading supplier of premium flour products in Accra. Leveraging local sourcing and expertise, we will offer a range of flour products, including all-purpose, whole wheat, and specialty flours. By leveraging bulk-purchase discounts and upgrading storage infrastructure, BONN Identity Wholesale and Retail anticipates stronger margins, reduced stockouts, and a more resilient supply chain. This capital infusion will enable us to maintain year-round service reliability, capture increased market share within Okaishie, and lay the groundwork for future growth in surrounding districts. Proposed Investment Transaction Amount Sought: GHS10,000,000 Purpose: Stock up for peak season + supply 8 new bakeries Structure: Revenue share agreement Share Rate: 30% of monthly revenue until GHS 10,000,000 is repaid Target Payback: 60 months Executive Team Summary — BonIdentity Enterprise* BonIdentity Enterprise is a retail flour shop serving bakeries and households across Accra. We supply consistent, quality flour with reliable service and fast turnaround. Leadership Team Mr Eric Egyin Bonney— Founder Role: Business vision, supplier relationships, and strategic guidance Experience: Founded BonIdentity Enterprise to provide trusted flour supply to local bakers and homes. Strength: Deep industry relationships and reputation for integrity with suppliers and bulk buyers. Why it matters: His foundation gives the business credibility and long-term supplier access. Ernest Afona Bonney— Manager Role: Day-to-day operations, sales, inventory, and key account management Experience: Currently runs all shop operations. Directly manages relationships with 12+ bakeries and hundreds of household customers. Strength: Strong grasp of pricing, cash flow, and customer needs. The person who ensures stock is available and money moves. Why it matters: I lead execution and growth on the ground to keep the business profitable and customers loyal. Shop Team — 3 Customer Service Associates. Role: Customer service, sales, packaging, and shop maintenance Experience: Trained team supporting daily walk-in customers, bulk orders, and delivery coordination. Strength: Friendly, fast service that keeps both bakeries and households coming back. Why it matters: They ensure every customer gets served well and the shop runs smoothly even during peak hours. Why This Team Wins We combine founder experience + active management + dedicated staff. That means reliable supply, trusted customer relationships, and a shop that can scale with the right investment in stock and delivery. Bonldentity Enterprise generates GHS 500000 in monthly revenue selling flour to 12+ bakeries and 300+ households. With a net margin of 10% and consistent weekly orders, the business is profitable and cash-positive. With GHS10,000,000 in investment for bulk stock and delivery, we can double our bakery accounts and increase monthly net profit within 6 months. Our customer base can be divided into three distinct segments: • Small Retailers Corner shops and mini markets within Okaishie purchase one to two bags of flour or sugar per order. These retailers rely on us for consistent availability and flexible credit terms, ensuring they can meet the demands of their own clientele without interruption. * Independent Bakeries Local bakeries purchase larger quantities. Typically five to twenty bags of flour per week. These customers require dependable, on-time delivery to maintain uninterrupted production schedules. By understanding their baking cycles and seasonal peaks, we tailor our order fulfillment to meet their precise needs. * Households Individual consumers purchase smaller, retail-sized packs of sugar and margarine, particularly during festive periods (c.g., December-January, Easter). Although each transaction is smaller in volume, houschold purchases contribute significantly to overall weekly turnover, especially when promotional bundles or seasonal discounts are offered. Weekly Footfall Across all three segments, BONN Identity Wholesale & Retail Limited records approximately 130 transactions per week. This figure encompasses retail counter sales, small-scale wholesale orders, and direct deliveries to neighborhood bakeries and households. Market Size (TAM/SAM) Total Addressable Market (TAM): Within a 5 km radius of our Okaishie location, there are approximately 200 small retailers and 15 mid-sized bakeries. Collectively, these businesses generate an estimated weekly demand of: * 250 bags of flour * 200 sacks of sugar * 50 blocks of margarine across all suppliers in the area. Served Addressable Market (SAM): Based on our current operations, Bonn Identity Wholesale & Retail Limited captures approximately 20% of this local demand. This equates to roughly: * 100 bags of flour per week * 80 sacks of sugar per week