Executive Summary

Entice Africa Safaris is one of Kenya's leading provider of holiday and safari services across East Africa. Our target market segment is the luxury traveller seeking to visit East Africa for a once in a lifetime experience or any seasoned traveller seeking tailor made travel services. Our safari services are personalised to each specific clients request hence our great review of services offered. We only offer custom private safaris & travel services. The Safari industry is very competitive but we pride ourselves in having a good relationship with partner camps and lodges hence good property rates which leads to affordable luxury safaris. Our safari guides are top rated hence no room for compromised safari services. We intend to use the funds to intensify our marketing efforts and purchase of company safari vehicles hence improved quality controls. Our investors can either grant us a loan repayable in a 10 year period with a reasonable fixed interest, be shareholders if our vision of the business aligns or get monthly profit share and full payment of their initial investment amount. I am looking at raising between $500K to $1.5M whereby 50% will be used to intensify marketing efforts through overseas road shows, Expos and bringing in travel agents to experience the Kenya safari product. The remaining 50% will be used for purchase of Safari vehicles for the business. We are a team of 6 members. 2 tour consultants who have visited all properties that we book our clients in and they always keep travelling to new emerging safari lodges and camps to stay updated as possible. We have a digital marketer/ Sales personell who keeps our clients updated on the various destinations and travel options. We have a City driver guide who takes care of all our Nairobi travels A safari driver guide who does our Kenya safari circuit and we outsource when need be. As the Director i oversee all operations and travel overseas for marketing purposes. The company is growing and we're a profitable venture, the past 4 years have been great as the income has been steadily increasing. We are open to sharing our financial statements since inception upon request. We operate in a luxury market by offering custom packages hence we partner with boutique safari properties to offer the best to our discerning clients.