Executive Summary

AFREDEAL is a B2B sourcing and procurement platform developed by Mansar Global Solutions, a Senegal-based company operating in construction materials supply, equipment distribution, and business support services. Through its operations, Mansar Global Solutions has built direct exposure to procurement challenges across African markets, including fragmented supplier networks, lack of price transparency, and inefficient sourcing processes. AFREDEAL was created as the digital extension of these operations, transforming proven offline procurement workflows into a scalable, technology-driven platform. It enables businesses to connect with verified suppliers, manage RFQs, and optimize bulk purchasing through a structured and transparent system. By leveraging Mansar’s existing supplier network, operational experience, and market access, AFREDEAL benefits from immediate real-world use cases and distribution channels. The platform is positioned as a scalable procurement infrastructure layer for B2B trade in Africa, starting in Senegal and expanding across West Africa. AFREDEAL is seeking to raise $0.5M–$5M through venture capital and strategic investment to fund product development, supplier acquisition, and expansion across West Africa. AFREDEAL is led by its founder, who is also the founder of Mansar Global Solutions, a company actively operating in procurement, construction materials supply, and equipment distribution in Senegal. Through Mansar Global Solutions, he has built and managed real-world procurement operations, including supplier sourcing, client negotiations, and B2B trade execution. This operational experience provided direct visibility into the structural inefficiencies of African procurement systems, which led to the development of AFREDEAL. Unlike purely theoretical startups, AFREDEAL is built from active market operations and real supply chain relationships, allowing immediate validation of demand and faster go-to-market execution. The leadership combines: Hands-on operational execution in African B2B markets Established supplier and client network Deep understanding of procurement inefficiencies Execution-driven approach to building scalable infrastructure platforms AFREDEAL leverages Mansar’s existing commercial footprint as a launchpad for scaling a digital procurement infrastructure across West Africa. The team is currently focused on product rollout, supplier onboarding, and early transaction validation, with planned expansion into engineering, sales, and financial operations. AFREDEAL builds on the operational foundation of Mansar Global Solutions, which has experience in revenue-generating procurement and supply activities. This provides AFREDEAL with: Access to existing supplier relationships Real transaction insights and pricing data Immediate use cases for platform deployment While AFREDEAL is in early-stage deployment, it is supported by validated market demand through Mansar’s historical operations. The platform is currently focused on: Supplier onboarding RFQ testing and transaction flow validation Early user adoption Revenue will scale through: Transaction commissions (take rate) Subscription models for premium users Value-added services (logistics coordination, trade finance integration) This structure enables a transition from traditional, transaction-based operations to a scalable, technology-driven revenue model. Africa’s B2B trade ecosystem represents a large and under-digitized market, with procurement processes still largely offline, fragmented, and inefficient. This creates significant inefficiencies in supplier discovery, pricing, and transaction execution, particularly for SMEs and growing businesses. AFREDEAL addresses this gap by operating at the intersection of: Digital commerce Supply chain infrastructure Cross-border trade enablement The platform targets high-frequency procurement sectors such as construction, manufacturing, and retail supply chains. With increasing digital adoption and regional trade integration across Africa, there is a strong opportunity to build scalable platforms that structure and optimize procurement workflows. AFREDEAL’s hybrid model—combining operational experience from Mansar with digital infrastructure—provides a strong foundation for capturing this opportunity.