Executive Summary

Naija Ads Market is a registered Nigerian Busness Name developing an innovative e-commerce marketplace designed to connect local sellers with buyers both within Nigeria and globally. Unlike traditional platforms, Naija Ads Market allows buyers to shop without mandatory registration, making the process faster, more inclusive, and user-friendly. Vendors can easily create online stores, upload products, and receive payments seamlessly. A unique feature of the platform is the “Nearby Seller” function, which uses GPS/IP detection to showcase vendors within a buyer’s area. This reduces delivery costs, fosters local trade, and strengthens community trust in digital commerce. With Nigeria’s e-commerce market projected to exceed $10 billion by 2028, Naija Ads Market is positioned to capture a fast-growing sector by combining convenience, affordability, and trust. Our mission is to empower small businesses, women entrepreneurs, and youth-led ventures with digital visibility and access to wider markets. We are currently seeking private equity investment to fund platform development, seller onboarding, marketing, and initial operations. With scalable technology, strong demand, and significant social impact, Naija Ads Market presents an opportunity to invest early in a platform designed to shape the future of African e-commerce. Naija Ads Market seeks $200K–$500K (up to $1M) in private equity to fund tech (40%), marketing (30%), ops/team (20%), and working capital (10%). Naija Ads Market is led by Francis Olusi, Founder & CEO, who is responsible for the company’s vision, strategy, and growth. With a strong background in business development and a passion for digital commerce, Francis is driving the creation of an inclusive platform that empowers small businesses and entrepreneurs across Nigeria. As a founder, Francis oversees fundraising, partnerships, and product development, while also managing operations and financial planning. He is supported by a small core team of developers and marketing specialists, with plans to expand into product management, customer acquisition, and operations as the business grows. The executive team combines visionary leadership, technical expertise, and market knowledge, ensuring that Naija Ads Market is well-positioned to launch successfully and scale across Nigeria and beyond. Naija Ads Market is currently in the pre-revenue stage, with no annual sales yet as the platform is under development. The business has been bootstrapped to date, with initial expenses focused on registration, concept design, and pitch preparation. Our financial projections forecast revenues beginning in Year 1 post-launch, with expected growth driven by vendor subscriptions, transaction commissions, and advertising services. By Year 3, we anticipate achieving profitability through scale and efficient operations. The company is actively seeking private equity investment to cover development, marketing, and operational costs, ensuring a successful launch and sustainable financial performance. Nigeria’s e-commerce market is one of the fastest-growing in Africa, projected to exceed $10 billion by 2028. With over 200 million people, a rapidly urbanizing population, and increasing internet penetration, digital trade is expanding quickly but remains highly fragmented. Millions of small and medium-sized businesses still lack access to online marketplaces that are affordable, inclusive, and localized. Naija Ads Market is positioned to fill this gap by offering a user-friendly platform with features like the Nearby Seller function, which reduces delivery costs and builds local trust. In the long term, Naija Ads Market has the potential to expand beyond Nigeria into other African markets, creating a scalable solution for digital commerce across the continent.