Executive Summary

P and R Enterprise GH -BUSINESS PLAN 1. Executive Summary Over the years, Ghana's population have experienced a rapid growth with increasing demand for convenience in accessing basic goods and services. Areas like Ho,Accra,Tamale,and Kumasi are among this experience.People face serious challenges when it comes to shopping in the traditional markets.Factors like:Heavy traffic congestion, time constraints, high transportation charges and stressful nature of the physical markets are making it difficult for the citizens to shop-market men and women, students working professionals, the elderly people to mention few find it difficult to access fresh foodstuffs and other household essentials. P and R Enterprise GH is a market structure organized with the help of Market Express Gh - a tech-driven solution that seeks to bridge this gap.A multivendor digital marketplace, accessible through mobile application and web application which allows users to shop for market products online and have them delivered directly to their doorstep. To lunch this business venture,P and R Enterprise GH seeks ¢584,000 which will be used on Logistic infrastructure, legal compliance, Marketing and Advertising,Staffs salary for a year,office and warehouse rental,and lastly Buying and Selling of Foodstuffs. P and R Enterprise GH is organized by Addo Redeemer and Foli Prince.We have come to realize that in Ghana's informal market,there have been upward growth over the years.However there are diverse of challenges that are hindering it's access,so P and R Enterprise is established to bridge these gaps while creating convenient platform to accessing household essentials and fresh foodstuffs online and offline. P and R Enterprise GH is a yet-to-be lunched business venture that seeks fund to lunch its first ever business structure here in Ghana. We aims at making substantial amount of profits based on our researches from our potential farmers, customers and entrepreneurs across the country.The good news is that we started our researches for 6 months now and we can assure our investors that it's a win win affair.We encourage our investors to believe in us, take this challenge with us,bear this risk with us , and win with us. Our staffs are trained to understand time sacrifice, hard work, and its fruit. P and R Enterprise GH - serving you with greatness. P and R Enterprise GH is organized to specialized in the buying and selling of foodstuffs such as: watermelon,cabbage,carrots,beans,maize, palm fruits,groundnuts,Corndough,cassava Dough,yam,red oil,casava,pepper,Gari,etc. P and R Enterprise with the help of Market Express Gh offers a comprehensive and scalable solution to these challenges by creating a digital marketplace that connects customers to market vendors through mobile and web platform. - pictures of these foodstuffs will be uploaded at our website and platform in order to enable subscribers to select what they want to purchase online. ( i) A multivendor E-commerce Platform. A website and a mobile app will enable customers to browse and select different foodstuffs,personal care,and other household essentials - it will allow them to select and place orders in few simple steps. (ii) Integrate Logistics and Delivery system To ensure adequate order fulfillment,P and R Enterprise GH together with Market Express Gh will operate a para logistic system. We will own at least one Hyundai Mighty Truck and one tricycle bike for the start of this business. (iii) Secure Payment method P and R Enterprise GH and Market Express Gh will incorporate with flexible payment options to suit customers that wish to pay through mobile money,- hence MTN mobile money,Telecel,AirtelTigo money digits will be provided. For customers that are digitally declined,or for any other purpose can pay in physical cash on delivery - our staff will collect fees in cash for every delivery.